Friday, June 8, 2012

AT&T extends Fox?s ?Touch? on social by launching ?Daybreak? with Tim Kring, BBDO

AT&T is the latest brand to leverage social to help extend a TV storyline. The wireless provider has partnered with Heroes' creator Tim Kring, also the creator of Fox's Touch and their agency BBDO to launch Daybreak, a story told through five online films, two websites and a smartphone app, each exploring different facets of an exciting and complex character journey. The storyline is connected to Fox's Touch...

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